TwentyThree mail@twentythree.com https://video.twentythree.com en-gb Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv166.22/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/amanda-gandolpho-dont-brief-a <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/132772140 Wed, 21 Oct 2026 09:28:11 GMT Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand. Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets... TwentyThree 14:29 <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> video brand video production video strategy http://video.twentythree.com/video-the-marketing-leaders <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/130059108 Fri, 02 Oct 2026 13:10:52 GMT Video: The Marketing Leaders' Perspective What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between... TwentyThree 38:20 <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> AI martech video brand video strategy